How can Minehead attract more visitors?

If visiting Minehead was made even more attractive, the WSR should benefit from even more visitors. Fair enough? So what could we realistically hope for in way of improvements and additions? Here are a couple to start us off. First, if the Severn Barrage were to be built from North Hill (instead of from Brean Down) to Wales, this could provide for more watersports, cross-channel traffic, a WSR branch to Wales, a dock at the lock). Or, perhaps an attraction from the opposite environmental viewpoint, would be an increase or residency of the dolphins, recently sighted near Porlock. What else would "do it for Minehead"?